sax wanted a new stapler range, cheap in production, excellent in quality and appealing in shape.
the pressure of the marketprices necessitated an analysis of each of the components.
viewing rentability (material, process, precision, costs) and effective positive reaction of the user.

analysis of value results led to a design with reduced parts and handling time.
creation of standards for interchangeable parts between product lines followed.

the shape, even ergonomic for small hands, has a built-in remover, permits a standing and lying position, reinforces stability and made production in ABS without reinforcements possible.

the new alphaline is cheaper in production than the two replaced product ranges.
tests have shown a highly superior qualty than competitive products.
the replacement of chrome made the alphaline 339 ecological and the joyfull colours appeal to the senses.